What is a Solo Ad?
I’ll try and keep it as simple as possible here when I explain getting started with Solo Ads. When you buy a ‘Solo Ad’, you (generally) pay someone to mail their email list, on your behalf, with a recommendation and link to your squeeze page. If your squeeze page is good, people will enter their email address to get what you are offering. This builds your email list, and once it is big enough, you can :
- Sell your own Solo Ads to other people in exchange for cold hard cash.
- Do ‘Ad Swaps’ with other people in order to build your (email) list up even further.
- Use your email list to mail out all sorts of offers on behalf of yourself – as another way of pulling in money
The quicker you build your list, and the more people you have on it – the better. Why? The more subscribers you have on your list, the more “clicks” you will be able to produce yourself. The more clicks you can sell or produce with your list, the more money you can potentially make. Solo Ads is truly a numbers game. It’s important you understand all this when you are getting started.
Eh? Squeeze page? Offers? Ad Swaps?
I know I know… like any strain of IM (internet marketing), Solo Ads has a whole load of terminology, acronyms and abbreviations going on. The quicker you learn them all the better, but in the meantime I think showing people examples is the best way to go. So I’ve linked to some typical squeeze pages, or funnels – here, here, here, here and here. Take a look at these so you get a clearer idea of what I’m talking about.
Just writing these first few lines has made me think I should do a page explaining solo ads ‘lingo’, or terminology – so I’ll link to that right here.
An ‘Ad Swap’ since you asked, is where two people mail each other’s lists in exchange (no money involved, just a straight email swap). As long as the two people can send each other the same amount of clicks, everyone is happy and both lists will get more subscribers. This is the name of the game here.
Remember – the more subscribers you have on your list, the more money you can (potentially) make.
What will I need to get going with Solo Ads?
Money. Lol. Thought I’d get that in there straight away. You will need at least a bit of money in order to start, specifically for a domain, hosting and an auto responder (email service).
Let me break down some of the potential costing(s) for you :
- A beginner auto responder package from Aweber starts off as FREE for your first month – then goes up to $19 per month for your first 500 subscribers.
- Hosting you can get from BlueHost for just $3.95 a month, or if you want a more complete solution such as Clickfunnels, this costs $97 a month. NOTE : you can get a FREE 14 day trial to start with here. Free trials of services such as Clickfunnels are awesome as they allow you to fully check out the service, interface, support, and more before you pull the trigger and pay. I highly recommend checking them out – you literally have nothing to lose. Get your free 14 day trial of Clickfunnels by clicking right here.
- Domains. If you get a hosting package from BlueHost, they give you a domain for your first year for FREE! So that’s nice. But – if you just want to set up your own domain with WordPress and/or make your own webpages, then hop over to Namecheap. You can get super cheap domains over there for under $2 a year, going up to $10-$12 if you want a .com TLD (top level domain)
So – the above 3 things are the basics you’ll need when getting into Solo Ads. At the very cheapest, you can go with a BlueHost package and a free Aweber trial month, and get going for less than $4! Another option would be to take a free 14 day trial of Clickfunnels, a free month at Aweber, plus a cheap domain from Namecheap for $1 and this way you’re up and running for literally a dollar – although once 2 weeks is up you’ll have to start paying for Clickfunnels. You have a few options available to you, and seeing as you can get free trials I strongly suggest you sign up for these services. What have you got to lose? You can play around, log in to the members areas, and get a better idea of what is going on. There is no obligation to buy whatsoever.
I cannot stress enough that you need to take action here. Reading my blog is all very well, and learning Solo Ads lingo plus other basics. But until you actually ‘dive in’ and start working you’re never going to go anywhere, or indeed make any money! Speculation is the mother of all evil – remember that. It’s essential that you take action and start your Solo Ads journey.
Click here to see part 2 of this journey!