Solo Ads Step 2 – Creating Your Funnel

For part 1 of this journey – please click here

I will detail step 2 of my journey here – creating a funnel, or squeeze page. Example squeeze pages, in case you missed them on stage 1 are available here, here, here, here and here.

A funnel is the web page with an offer and email form on – where you will send clicks, to collect leads (email addresses) and build up your list!

Note : leads are also known as ‘subs (subscriptions) or ‘optins‘.

Squeeze Page Design/Coding

Once you have a domain and hosting (see part 1) you will need to design your squeeze page(s), and upload them onto the internet.

You can then start to buy solo ads which will build up your email list! This is a crucial part of getting your business and your email list started.

Some choices :

If you are computer ‘savvy’ you may be able to design your own squeeze page using an html editor such as Dreamweaver, and upload it to your BlueHost hosting account. This is one option. If you are short of funds, and don’t mind programming your own webpages, then this route may be the one for you. I’ve been using Dreamweaver for years so didn’t have an issue making my own pages.

If you struggle with html coding and just want a nice, easy to use graphical ‘drag and drop’ interface to make your squeeze page – then you cannot go wrong with Clickfunnels. Remember you can get a free 14 day trial of this service so there’s no harm in checking it out.

If you have no experience in programming html, and have some cash – you could install WordPress on your BlueHost account plus a copy of the Optimize Press plugin. ($97) Optimize Press is a great plugin that does a lot of the design work for you. It’s $97 I’m afraid, but as I said, if you can’t program your own web pages it’s money well spent. So many people I know doing solo ads use this plug in and make some great sales pages with it to boot – you can go and check out their sales video, and see if you think it would work for you.

So how did I decide on a squeeze page design?

Well simply put I looked around a lot in the Facebook Solo Ad Society group – if you aren’t a member I highly recommend you sign up now – and quickly found a lot of threads with people posting their funnels, asking for opinions/advice on them, etc… so that is a good place to find ideas and inspiration. There are so many Facebook Solo Ads groups – just do a search and you will find heaps of them. Join up with as many as you can!

Another way of finding great funnels is to browse the web and look for them – Google is your friend :) Any pages that you think may be suitable, bookmark them, or keep a text file with links to the best ones.

A quick hack to making your own funnel is to simply download one you found online, open it in Dreamweaver, play around with it, change colours, strip out all the links and replace with your own, then upload and test! Or simply use what you see for inspiration.

I’ll be the first to admit that when I first started making funnels, I had no idea what I was doing. I just threw something together that I thought might work. The design wasn’t bad, I mean it looked ok, but I uploaded it, then did what you should do too – make contacts, add people as friends who are in the Facebook Group, and on Skype too, then ask their opinion on what you’ve done.

99% of people I’ve met this way have been more than helpful, and given me so much advice on how to improve all elements of what I am doing with my solo ads business.

I uploaded my first squeeze page, hit a few people up on Skype, and half an hour later, slightly amazed over how eager to help everyone was – I had loads of pointers on what to do next.

General opinion was that my first page had too much text, and was too ‘busy’. Way too much going on. I learnt that funnel pages need to be short, sweet, and to the point.

K.I.S.S – Keep It Simple, Stupid!

After playing around with some more variations of my funnel – I went back to my new friends on Skype, got the thumbs up from them, then started buying solo ads straight away – to test out the page and see how it performed. :)

The results weren’t good :(
My funnel was getting a 21-36% optin rate.

Hang on a minute – what’s an optin rate?
This is easy to work out with simple maths!

– You buy 100 clicks and get 35 optins to your list.
This would be a 35% optin rate. (35/100)

– You buy 200 clicks and get 87 optins to your list.
This would be a 44% optin rate. (87/200)

Whenever buying solo ads, optin rate is one of the most important things to keep an eye on. The higher the better, and you definitely want as close to 50% as you can get, more if possible. Keep tweaking, testing, and trying to improve your squeeze pages all the time!

I went back to the drawing board, got stuck into Google and the Facebook Group, then looked around for more funnels. I kept seeing simpler and simpler squeeze pages compared to the design I had done, so decided to dump my original funnel completely and start afresh. After some messing about in Photoshop and Dreamweaver, I came up with a brand new one.

Eager to see what the results would be like, I bought some more solos ads straight away. The results this time round were amazing – I was hitting 50-55% optin rate, and up, on pretty much every order – even getting 61% in one case!

Not only that, my Skype friends were telling me I could improve this conversion rate even further by split testing. (more about this in another blog post)

It was at this point I knew I could start dumping more money into buying solo ads, and start increasing the size of my Aweber list.

Solo ads is purely a numbers game and here is why your optin rate is so important.

Say I continued to buy clicks on my older low optin rate of 21-36%.

100 clicks will cost you around $40, so putting in that $40 will get you back in between 21 and 36 new leads, roughly. So per lead that works out at in between $1.11 and $1.90 each. (40/36 = $1.11) (40/21 = $1.90)  Sounds expensive right?

Let’s do the same example with my new higher optin rate of 55%.

$40 for 100 clicks in this case should get me back about 55 leads. This time each lead will cost me about $0.72. (40/55 = $0.72) It’s not perfect by any means, and I really think this % could go even higher by playing around with my page some more, but you can see the vast difference between the first example and the second. You simply get more bang for your buck, or more email addresses for your dollar in this case :)

Now I had a vastly improved optin rate on my funnel, it was time to dump some more money in to this project, continue buying solo ads, and increase the size of my Aweber list.

Note : Before you buy any solo ads for your new funnel – make sure you have an OTO (one time offer) page set up for the surfers to be redirected to once they optin! I have detailed this in the next step of my journey.

I hope this post has been helpful for some people. Please do post your comments below if you have any. :)

Don’t forget to join my Facebook Group, and keep adding new contacts on Skype – network network network!

Click here to see part 3 of this journey!

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