Another great youtube from Jayson Benoit – this time on cleaning up your Aweber account. If you didn’t already know – Aweber charges more money the more optins you have in your list. Up to 2500 is $29 a month, 2500-5000 optins will run you $49 a month, 5000-10000 costs $69… and up we go like that. So the closer you get to the next price bracket every time, you can do yourself a favour by cleaning your list, removing dead wood and inactive subs, plus potentially saving yourself some bucks along the way.
Why Chris Cole‘s videos don’t get more views is beyond me.
As a relative beginner to Solo Ads, I found this youtube he did super useful.
Brief explanation – When you send out a broadcast in Aweber, no matter how responsive your list is – you will be left with ‘unopens’ afterwards. Unopens are simply people who didn’t open the email. Whether they trashed the mail, didn’t open it, missed it, are on holiday, or whatever, people who didn’t open the email you sent are known as unopens. So what we do in Aweber to snag as many of our list as possible into opening your mail, is to resend the same message, but using a different subject line. Doing this will hopefully get more people in your list into opening the (second) mail, and therefore clicking your links! I could go into this further but it’s kind of pointless, when Chris takes you thru everything on video.
Watch and learn people :
What is a Solo Ad?
I’ll try and keep it as simple as possible here. A ‘Solo Ad’ is when you (generally) pay someone to mail their email list, on your behalf, with a recommendation and link to your free optin offer squeeze page, otherwise known as a ‘funnel’. This builds your email list, and once it is big enough, you can 1) sell your own Solo Ads to other people in exchange for cold hard cash, and 2) Do ‘Ad Swaps’ with other people in order to build your (email) list up even further. The quicker you build your list, and the more people you have on it – the better. Solo Ads is truly a numbers game.
Eh? Squeeze page? Funnel? Ad Swaps?
I know I know… like any strain of IM (internet marketing), Solo Ads has loads of terminology, acronyms and abbreviations going on. The quicker you learn them all the better, but in the meantime I think showing people examples is the best way to go. So I’ve linked to some typical squeeze pages, or funnels – here, here, here, here and here. Take a look at these so you get a clearer idea of what I’m talking about. Just writing these first few lines has made me think I should do a page explaining all the terminology, so I’ll get onto that soon enough. Make sure you keep an eye out for it. An ‘Ad Swap’ since you asked, is where two people mail each other’s lists in exchange (no money involved, just a straight email swap). As long as the two people can send each other the same amount of clicks, everyone is happy and both lists will get more subscribers, which is the name of the game here.
What will I need to get going with Solo Ads?
Money lol. Thought I’d get that in there straight away. You will need at least a bit of money in order to start, specifically for a domain, hosting and an AR (auto responder) email service such as Aweber (the best in my opinion). For registering domains, I seriously recommend Namecheap over all the others. As my tools page says, I’ve been buying domains for over 15 years, and have had total nightmares with GoDaddy, CheapDomains, NetRegistry and all the others. Namecheap have never once messed me around, hijacked any of my domains, buggered anything up… they are a solid registrar and I can’t recommend them enough. You can get a .info over there for less than $4 which is a small price to pay when you are first getting started. For hosting, hmm I can’t suggest anyone off hand for a beginner as I’ve used mine for over 10 years and host a lot of sites over there, so they are quite expensive. Checking Google is probably your best bet, I’ll ask some people about this over the next week and come back to edit this post if they give me some good suggestions.
So once you’ve got your domain and hosting up, you now have some webspace to upload your funnels to! I’m afraid I can’t get into all the details of how to set up your domains/hosting/ftp transfers here, it would take way too much time. If you are a total n00b (don’t worry we all were at some point!) just get on over to Google – where there are endless help pages and video tutorials on how to do all of this stuff.
Next you are going to need an AR (auto responder) email service in order to collect email addresses and build your list. Like I already said, the best in the business is Aweber as they have the highest delivery rate. You can get a trial of their service for a full month for just $1 by clicking this link. Ok – domain(s), hosting, and AR set up and paid for – now you can move onto building your first squeeze page, or funnel.
Click here to see part 2 of this journey!