Feb 16

Adding Paypal Buttons To Your Website

Jayson Benoit has some excellent videos so I thought I’d post a couple of them here, saves me having to make my own versions of something that has already been done ūüôā As I covered in step 3 of my journey, before uploading your OTO page you will need to add your own paypal button into the html, to ensure you get paid any money earned and not someone else. If you’re confused about how to do this, then no problem – Jayson explains it very well here :

Jan 16

Solo Ads Step 2 – Creating Your Funnel

For part 1 of this journey – please click here

I will detail step 2 of my journey here – creating a funnel, or squeeze page as they are also known.
This is the web page with an offer and email form on –¬†where you will send clicks, to get your leads (email addresses) and build up your list! Note : leads are also known as ‘subs¬†(subscriptions)¬†or ‘optins‘.

Squeeze Page Design/Coding

Once you have a domain name and hosting (see part 1) you will need to design your webpage(s), and upload them, then surfers can see them Рand more importantly you can start to buy solo ads which in turn will build up your subscriber list! The way I see it you have two choices :

1) Install WordPress on your domain (free), plus a copy of the Optimize Press plugin ($97)

If you have no experience in programming html, and you have some spare ca$h – you may want to take this route. Most hosts will either install WordPress¬†for you or have oneclick installs available in their admin. If not – installing it yourself is easy and doesn’t take long. There are oodles of help pages and tutorials on how to do this – just search Google or Youtube. Once you have this¬†installed –¬†Optimize Press¬†is a great WordPress¬†plugin that does all the hard (funnel design) work for you. Click here to get it. It’s $97 I’m afraid, but as I said, if you can’t program your own web pages it’s money well spent. So many people I know doing solo ads use this plug in and make some great sales pages with it to boot – you can go and check out the sales video they have on their page, and see if you think it would work for you. ūüôā

2) Design your own pages using an html editor such as Dreamweaver and upload them with an FTP client.

If you are short of funds, don’t mind programming your own webpages, and are happy to use an FTP client – then this route may be the one for you. I’ve been using Dreamweaver¬†for years so didn’t have an issue making my own pages. If you don’t know what an FTP client is – this is the software you need for uploading webpages to your server space. For PC or Mac,¬†Filezilla works great and is free.

So how did I decide on a design? Well simply put I looked around a lot in the Facebook Solo Ad Society group – if you aren’t a member I highly recommend you sign up now¬†–¬†and quickly found a lot of threads with people posting their funnels, asking for opinions/advice on them, etc… so that is a good place to find ideas and inspiration. I also posted some examples of squeeze pages in part 1 of this journey thread so go and check those out too. A third way of finding good squeeze pages is to just browse the web and look for them –¬†Google is your friend ūüôā Any pages you find that you think are good, bookmark them, or keep a text file of the best ones. (I do this) A quick hack to making your own funnel is to simply download one you found online, open it in Dreamweaver, play around with it, change colours, strip out all the links and replace with your own, then upload and test! If what I have written here in option 2)¬†seems like too much hard work, or beyond your skill set – no worries – don’t get discouraged! Just look at option 1)¬†instead. If you missed it the first time, the¬†Facebook Solo Ad Society group¬†is an awesome place to meet super helpful people who are very open with their advice, tips, suggestions, and what to do in the world of solo ads. Don’t hesitate – jump in and¬†join the group today¬†ūüôā¬†If all else fails and you can’t do either of the 2 above steps and have some spare money, you can always pay for a designer to make you a squeeze page.¬†

So back to design…now I’ll be the first to admit that when I first started making funnels, I had no idea what I was doing. I just threw something together¬†that I thought might work – click here to see my first attempt at a funnel. The design isn’t bad,¬†I mean it looks ok, but I uploaded it, then did what you should do too – make contacts, add people as friends who are in the Facebook Group, and on Skype too, then ask their opinion on what you’ve done. 99% of people I’ve met this way have been more than helpful, and given me so much advice on how to improve all elements of what I am doing with my solo ads business. I uploaded my first squeeze page, hit a few people up on Skype, and half an hour later, slightly amazed over how eager to help everyone was – I had loads of pointers on what to do next. General opinion was that this page had too much text, was too ‘busy’. Too much going on. I learnt that funnels need to be short, sweet, and to the point. After playing around with some more variations of this page – you can see them here, here, and here, I went back to my new friends on Skype, got the thumbs up from them, then started buying solo ads straight away – to test out my pages and see how they performed. ūüôā

The results weren’t good ūüôĀ The pages above were getting a 21-36% optin rate.
Hang on a minute – what’s an optin rate? This is easy to work out with simple maths!
Say you buy 100 clicks and get 35 optins to your list. This would be a 35% optin rate. (35/100)
Say you buy 200 clicks and get 87 optins to your list. This would be a 44% optin rate. (87/200)

Whenever buying solo ads this % is one of the most important things to keep an eye on.
The higher the better, and you definitely want as close to 50%, more if possible.
Keep tweaking, testing, and trying to improve your squeeze pages all the time!

I went back to the drawing board, got stuck into Google and the Facebook Group, and looked around for more funnels. I kept seeing simpler and simpler squeeze pages compared to the designs I had done, so decided to dump my original funnel completely and start afresh. After some messing about in Photoshop and Dreamweaver, I ended up with a brand new one that looks like this.

Eager to see what the results would be like, I bought some more solos ads straight away. The results this time round were amazing РI was hitting 50-55% optin rate, and up, on pretty much every order Рeven getting 61% in one case! Not only that, my Skype friends were telling me I could improve this conversion rate even further by split testing. (more about this in another blog post) It was at this point I knew I could start putting more money into buying solos, and increase the size of my Aweber list.

Solos is purely a numbers game and here is why your optin rate is so important. Say I continued to buy clicks on my older low optin rate of 21-36%. 100 clicks will cost you around $40, so putting in that $40 will get you back in between 21 and 36 new leads, roughly. So per lead that works out at inbetween $1.11 and $1.90 each. (40/36 = $1.11) (40/21 = $1.90)  Sounds expensive right?

Let’s do the same example with my new higher optin rate of 55%. $40 for 100 clicks in this case should get me back about 55 leads. This time each lead will cost me about $0.72. (40/55 = $0.72)¬†It’s not perfect by any means, and I really think this % could go even higher by playing around with my page some more, but you can see the vast difference between the first example and the second.¬†You simply get more bang for your buck, or more email addresses for your dollar in this case ūüôā

Now I had a vastly improved optin rate on my funnel, it was time to dump some more money in to this project, buy more solo ads, and increase the size of my Aweber list.

Note : Before you buy any solo ads for your new funnel – make sure you have an OTO (one time offer) page set up for the surfers to be redirected to once they optin! I have detailed this in the next step of my journey.

Ok I hope this post has been helpful for some people, please do post your comments below if you have any. ūüôā Don’t forget to join the¬†Facebook Group, keep adding new contacts on Skype – network network network!

Click here to see part 3 of this journey!

Jan 12

How To Send To Unopens In Aweber

Why Chris Cole‘s videos don’t get more views is beyond me.
As a relative beginner to Solo Ads, I found this youtube he did super useful.

Brief explanation – When you send out a broadcast in Aweber, no matter how responsive your list is – you will be left with ‘unopens’ afterwards. Unopens are simply people who didn’t open the email. Whether they trashed the mail, didn’t open it, missed it, are on holiday, or whatever, people who didn’t open the email you sent are known as unopens. So what we do in Aweber¬†to snag as many of our list as possible into opening your mail, is to resend the same message, but using a different subject line. Doing this will hopefully get more people in your list into opening the (second) mail, and therefore clicking your links! I could go into this further but it’s kind of pointless, when Chris takes you thru everything on video.

Watch and learn people :

Dec 15

Solo Ads Step 1 – Getting Started

What is a Solo Ad?
I’ll try and keep it as simple as possible here. A ‘Solo Ad’ is when you (generally) pay someone to mail their email list, on your behalf, with a recommendation and link to your free optin offer squeeze page, otherwise known as a ‘funnel’. This builds your email list, and once it is big enough, you can 1) sell your own Solo Ads to other people in exchange for cold hard cash, and 2) Do ‘Ad Swaps’ with other people in order to build your (email) list up even further. The quicker you build your list, and the more people you have on it – the better. Solo Ads is truly a numbers game.

Eh? Squeeze page? Funnel? Ad Swaps?
I know I know… like any strain of IM (internet marketing), Solo Ads has loads of terminology,¬†acronyms¬†and¬†abbreviations¬†going on. The quicker you learn them all the better, but in the meantime I think showing people examples is the best way to go. So I’ve linked to some typical squeeze pages, or funnels – here, here, here, here and here. Take a look at these so you get a clearer idea of what I’m talking about. Just writing these first few lines has made me think I should do a page explaining all the terminology, so I’ll get onto that soon enough. Make sure you keep an eye out for it. An ‘Ad Swap’ since you asked, is where two people mail each other’s lists in exchange (no money involved, just a straight email swap). As long as the two people can send each other the same amount of clicks, everyone is happy and both lists will get more subscribers, which is the name of the game here.

What will I need to get going with Solo Ads?
Money lol. Thought I’d get that in there straight away. You will need at least a bit of money in order to start, specifically for a domain, hosting and an AR (auto responder) email service such as Aweber (the best in my opinion). For registering domains, I seriously recommend Namecheap over all the others. As my tools page says, I’ve been buying domains for over 15 years, and have had total nightmares with GoDaddy, CheapDomains, NetRegistry and all the others.¬†Namecheap¬†have never once messed me around, hijacked any of my domains, buggered anything up… they are a solid registrar and I can’t recommend them enough. You can get a .info over there for less than $4 which is a small price to pay when you are first getting started. For hosting, hmm I can’t suggest anyone off hand for a beginner as I’ve used mine for over 10 years and host a lot of sites over there, so they are quite expensive. Checking Google¬†is probably your best bet, I’ll ask some people about this over the next week and come back to edit this post if they give me some good suggestions.

So once you’ve got your domain and hosting up, you now have some webspace to upload your funnels to! I’m afraid I can’t get into all the details of how to set up your domains/hosting/ftp transfers here, it would take way too much time. If you are a total n00b (don’t worry we all were at some point!) just get on over to Google – where there are endless help pages and video tutorials on how to do all of this stuff.

Next you are going to need an AR (auto responder) email service in order to collect email addresses and build your list. Like I already said, the best in the business is Aweber as they have the highest delivery rate. You can get a trial of their service for a full month for just $1 by clicking this link. Ok  Рdomain(s), hosting, and AR set up and paid for Рnow you can move onto building your first squeeze page, or funnel.

Click here to see part 2 of this journey!