Jul 18

Another Scammer Busted!

Hi guys, long time no speak 🙂

As solo ads continue, the scammers just keep on coming! And my buddy Paul De Sousa busts yet another in his usual fine style – called Tom Kent. This is a shame for me, as I remember way back in the day, about 3 years ago when I first started doing solo ads – Tom and I used to do (legit) business together all the time. Yet more proof if you need it that this business is full of cowboys and blaggers. I cannot stress enough to take care when buying clicks. Never rush into a purchase and always check out buyer credentials – length of time in the business, testimonials, sales page, etc etc.

Paul made a video all about how he busted this cheating scumbag Tom – required watching!

Until next time….

Dec 13

Using Bonus Links In Your Broadcast Mails

If you are doing solo ads, then you’re most likely sending out daily broadcast mails, keeping a careful eye on those open and click rates as you deliver traffic to your customers.

If you’re still building your list as a solo ad buyer and not yet doing broadcasts, this post still applies to you, as you should have a set of follow-up mails in place going out to your subscribers.

Broadcast or follow-up, your mail will be set out in swipe format, with links… as usual right?

Something like this :

Example Swipe

All well and good, and if your swipe content is on point – broadcasts like this, using good copy, will get clicks all day long.

BUT – I can tell you right now that if you aren’t using “bonus” links at the bottom of your emails – you are missing out on extra traffic!

Remember when selling traffic – every last click counts!

Here’s the above mail exactly the same, but with bonus links at the bottom :

Example Swipe With Bonus Links

You can put as many ‘bonus’ links in as you like. Some people use 1, I usually add in 3, but I’ve seen broadcasts go out with up to 5 extra links down at the bottom.

Everyone loves to think they are getting something free, or ‘extra’.

Mails using this format will pull extra traffic all day long, as people receiving these kind of swipes will click both the links in your main email, plus one or more of your bonus links as well.

Before you may have been getting 1 click per subscriber from your mails at best.

Using this method you can see up to 3, 4, or more – it all depends on how many bonus links you add!

Set these bonus links to go to anywhere you like – clickbanking, affiliate offers, CPA, other squeeze pages, PPL… it’s completely up to you.

Personally I set them the to go to the same link as the ‘Link To Squeeze Page’, so every click from the mail goes into my outgoing solo ad rotator.

Note : This will produce duplicate clicks.

But as I always have multiple orders in my outgoing rotator (set in spillover mode of course) this is no problem. Every click coming into my rotator has somewhere to go.

If you’re using bonus links in your emails and only have one link in your outgoing rotator – then add some more underneath in spillover mode, and do it pronto!

Add links in underneath your customer order(s) to other rotators that you control, containing click banking links, CPA links, clickbank.com affiliate links, or whatever you choose.

Just don’t waste any clicks!

By using bonus links in your broadcast, or follow-up mails – you’re maximising the amount of clicks you can pull from your list.

And as I said before – when selling traffic – every last click counts.

Until next time…. 🙂

Sep 26

Solochecker Is Live!

Very happy to be able to share this one with you today guys – and it’s all good news for anyone involved in solo ads 🙂 Yesterday Solochecker.com launched – the world’s first real-time solo ad marketplace.


Whether you buy clicks, sell them, or both – you have to check this site out NOW. If you’ve been doing IM for any amount of time you will have no doubt heard the phrase “game changer” used over and over again – but in this case it really does apply. Like every new iPhone release – this. changes. everything!

So what makes Solochecker so good? Read on and I’ll tell you all about it 🙂

Firstly – joining up to the site as a buyer is 100% FREE! Unlike Safe-Swaps, there is no monthly charge if you want to buy solo ads thru Solochecker. Sellers – if you join up and get started selling soon, you can bag one of their exclusive limited free seller accounts.. but you better be quick….they are going fast!

It’s worth pointing out here too that Safe Swaps recently introduced an 11% charge on all transactions processed thru their site. Which is a) a total piss take, and b) even more reason to go take a look at Solochecker if you are in the solos business. This is going to cause a big shift in how things are done.

Next – as a solo ad buyer or seller – have you ever seen this when you log on in a morning? This is what my Skype and Facebook notifications look like every single day when I get out of bed… (groan)

Good Morning!

One word – bunfight. There’s way too much going on here. Yes, IM is a 24 hour business and we all know this – but look at all that information. It hurts my brain just looking at it. The sheer number of mouse clicks, scrolling and page views needed to even catch up on everything is insane. As things stand now :

As a buyer, I have about 50 different rooms and pages to choose from where I can go and look for clicks. All this takes time. There’s no real order. Everything is just piled in on top of the previous posts and you have to scroll down to see what’s been going on. You could well have missed a good deal from a few hours ago. Furthermore, there’s rarely any indication if clicks have actually sold once they are advertised, so I could easily waste heaps of time getting hold of sellers – only to find they have no more clicks left. The whole process is massively time consuming, and the last thing you need when trying to buy solos.

As a seller, I have to copy paste any ads to the same 50 different rooms and pages. Again – all this takes time that I haven’t really got. Once I post my ad it takes about 4 seconds for someone else to paste theirs and knock mine down the Facebook page or Skype group chat. 2 minutes later my ad is pushed all the way down where no one can see it, buried in a mass of other people’s posts. If I do make a deal and sell a click package from an advert of mine, going back to every copy of it and indicating that it’s been sold, would take forever. I often post an ad for a click package, sell it within minutes, then have another 6 people message me wanting to buy it over the next few hours. It’s extra hassle explaining to them that it’s unavailable, then takes even more time and effort trying to sell them packages for another date..


You can see from what I have written here that the current way of buying and selling solo ads online is… outdated? Stupid? A waste of time? Disorganised? Soul destroying? Yep – all of these things and more!

In short – it’s time for Solochecker.com

Solochecker is the world’s first real-time solo ad marketplace. Everything is done in one central place – making it super easy whether you are buying or selling solo ads. This gives you complete visibility of all available solo ad offers, and best deals.. for any date. Simply put, this means you spend less time searching for your perfect solo ad, and more time on what is important to you! Find and reserve your solo ad in seconds, not hours! I’ll add a couple of screenshots of the members area right here…

Members Area Screenshot

As a Solo Ad seller you can instantly display your offers to their ever growing audience of buyers searching for high quality, and dependable traffic. Solochecker’s newly developed real time technology guarantees your solo ads will be visible to the entire marketplace the very moment you include them.

Members Area Screenshot

I’ve been hawking solo ads for the last 9 months and am personally over the moon that Solochecker has launched. The whole industry has been crying out for something like this. I could spend more time going on about the site’s good points and benefits of being a member but why bother – just click this link here and read all about it for yourself over at the site! As I said before, this is a game changer. A real one. If you are involved in solo ads in any way – you owe it to yourself to get joined up over there immediately.

Lastly – Tim, one of the developers/owners of this site, is a good friend of mine and we’ve been working together on other projects for months. I know more than most how much time, energy, blood, sweat and tears has been put into getting this site developed and off the ground. It’s nothing short of exceptional.

Up your IM game! And join the Solochecker revolution today.

Sep 25

July 1st, 2013 – I Quit My Job To Do Solo Ads!

Wow I am a lazy ass

I'm A Lazy Ass!

Big apologies for not updating this blog for FOUR WHOLE MONTHS jesus (hangs head in shame)

Truth is – my solos business went into orbit and I was able to quit my job on July 1st of this year! I’ve been so busy that updating this blog has taken a bit of a back seat for a while. I barely left my apartment for the first half of 2013 – working up to 18 hour days, 7 days a week. At points I thought I was going mad, doing my previous (at home) IT job plus hustling solo ads on the side. If I wasn’t at my computers, I was in bed. It was one or the other. This was me – for 6 whole months. Day and freaking night… 🙁


Slowly but surely my solos business started to earn more and more money, and it crept up to making what I was earning from my job. It then overtook that, and got better, and better…. and better 🙂 Finally after 6 months of nearly working myself to death I felt financially comfortable enough to be able to turn round and fire my boss! Take that slag!

Dude - I Quit!

The satisfaction I got from being able to turn round and say “I QUIT” was one of the best things ever! No more boss. No more deadlines. No more crappy company ‘politics’. And no more low pay! I now get up when I want, work when I want, have no one telling me what to do – and I make a LOT more money.

Yep. I’m generally living the IM dream that you read about so often 🙂

More than anything, this blog post is proof that YOU CAN DO IT TOO! Solo ads are a tried and tested business model that will make you money, provided you follow the steps laid out to you here on this blog, and in much more detail in my free ebook. Get your download now – over there on the right!

Back to business now, look for more posts coming very soon, including the next step(s) of my journey

Feb 16

Adding Paypal Buttons To Your Website

Jayson Benoit has some excellent videos so I thought I’d post a couple of them here, saves me having to make my own versions of something that has already been done 🙂 As I covered in step 3 of my journey, before uploading your OTO page you will need to add your own paypal button into the html, to ensure you get paid any money earned and not someone else. If you’re confused about how to do this, then no problem – Jayson explains it very well here :

Jan 20

Solo Ads Step 3 – One Time Offer Page

Previous parts of this journey – onetwo

Now that you have a funnel uploaded, you need something to put ‘behind’ your squeeze page. This is the next page the surfer will see once they sign up to your mailing list, and the one before they actually get to the free gift you have on offer. You can put up different kinds of pages here other than an OTO, and I will cover these in future posts, but right now we are going to go over what’s called a One Time Offer page, or OTO for short. Of course you don’t have to put an OTO page in your sequence at all, but it seems silly not to, especially when it gives you a chance to snag some sales for $$ along the way 🙂  An OTO is the option most people use when doing Solo Ads, especially when they first get going.

So our sequence of pages will be as follows :

1) Funnel with AR form + optin offer such a free gift/ebook/report/etc (example click here)
2) OTO page (example click here)
3) Download page for free gift + PPL banners (example click here)

Now the three steps I have outlined above are not the law – people tend to use variations on a theme here and the more you learn about the solos market, the more you will probably end up changing your own sequence of pages around slightly until you settle on one that works best for you and your list. Steps 1-3 above are what I was advised to use when I first started in solos so this is what I did. There are no hard and fast rules – I am merely outlining the basics here. More advanced options and methods will be covered later on in this journey.

What does an OTO page consist of / look like? Be easiest to show you – here is one : Click Here
You can see it’s basically a sales page with one or more ‘Buy Now’ paypal buttons, then a continue link right down at the bottom to get to the page where your free gift is (the one subscribers to your list signed up to get!) When you buy a decent PLR (private label rights) product you will get all the graphics, web/sales pages, buy button and such like included. All you have to do is put your paypal button code into the webpage so any monies paid go to you, upload them, and you’re set 🙂 The idea here is to ‘snag’ people who optin on your list to buy your one time offer on their way to your download page. Depending on the quality of the clicks you buy, and the quality/price of your product – will depend on how many OTO sales you get. Please don’t think you will get 10 sales a day from your OTO page, BUT provided you pick a good product you should get some, and this is all more money going into your paypal account, which you can then turn around and invest into yet more solo ads to build your email list with.

Where do I get these OTOs from to put on my page(s)? These are mostly known as PLR products, or Private Label Rights. You can download some of them for free, or pay a small amount for others. Included in the price are your (private, label) rights to re-sell and rebrand the product – hence the name! Some good sites to get PLR from are as follows :

Master Resale Rights
Easy PLR
Resell Rights Weekly
Free PLR eBooks
PLR Assassin
PLR eBook Club

Take a look around and pick one you think would do well. I’ve found that list building guides, getting traffic guides, and general make money online (MMO) kind of offers do best. Remember people signing up for solos lists are generally of the ‘make a buck quickly’ variety so bear that in mind when selecting a product.

Advanced / alternative OTO options

Once you get going and have optins coming into your list, feel free to play around with your one time offer page! You don’t just have to upload one then leave it there. Experiment with different price points and offers. You can never do enough testing in this business, and your OTO page is no exception. I put my first OTO offer up priced at $7, and was promptly advised that this was too cheap, and that a) I should price the first offer a little higher (anywhere between $12-$17) plus b) I should use not one but two OTO pages. In this case the surfer would optin to your list, then be redirected to the first OTO page with a higher price point. If they ignore this page and don’t buy your product, hit them with a second, cheaper OTO offer on the next page, before they finally get redirected to your free product at the end. See this in action here.

Another way of thinking in solo ads is to miss an OTO page out altogether, and instead redirect to clickbanking after optin. This, again, will be covered in future posts. What I am doing right now is outlining the basics so you, as a newbie, can get up and running as quickly as possible without getting too overwhelmed. As I said earlier – what’s outlined in my blog posts here are not the law. You could make the next page after your funnel a second funnel (AR page with email form), and build a second list this way. Alternatively you could swap that second AR page out with someone else’s email form, and bank clicks that way. You could do what my buddy Calvin does, and have his second page with 6 banners on it, all banking clicks with different people. The name of the game in solos is to continually switch up pages, try out different things, and build your list as fast as you can! Solos is truly a numbers game – the bigger your list, the better. For now to get up and running as quickly as possible, fix up pages in the order I am laying out here. You can always tweak, adjust, re-upload and change as you go along.

So up to now we should have fixed up :

1) Simple, good looking funnel with AR Form

When the surfer opts in – they then get redirected (fix this up in your AR) to :

2) OTO page (covered in this post)

3) Either they buy your OTO offer and you make some ca$h, or they scroll down to the bottom of your OTO page, don’t buy your offer, then click thru to the link you made that directs to

4) Your download page with PPL banners and a link to your gift.

Hopefully this isn’t too confusing – remember you can always check my pages out to see how I did it 🙂

1) My simple good looking funnel with AR form
2) My OTO page (scroll down to see link to download page at the bottom)
3) My download page with PPL banners and link to gift

PPL (pay per lead) will be covered in another post 🙂

Ok that’s it for step 3. Next we learn about tracking software and why you need it.

Click here to continue on to step 4 of this journey!

Jan 16

Solo Ads Step 2 – Creating Your Funnel

For part 1 of this journey – please click here

I will detail step 2 of my journey here – creating a funnel, or squeeze page as they are also known.
This is the web page with an offer and email form on – where you will send clicks, to get your leads (email addresses) and build up your list! Note : leads are also known as ‘subs (subscriptions) or ‘optins‘.

Squeeze Page Design/Coding

Once you have a domain name and hosting (see part 1) you will need to design your webpage(s), and upload them, then surfers can see them – and more importantly you can start to buy solo ads which in turn will build up your subscriber list! The way I see it you have two choices :

1) Install WordPress on your domain (free), plus a copy of the Optimize Press plugin ($97)

If you have no experience in programming html, and you have some spare ca$h – you may want to take this route. Most hosts will either install WordPress for you or have oneclick installs available in their admin. If not – installing it yourself is easy and doesn’t take long. There are oodles of help pages and tutorials on how to do this – just search Google or Youtube. Once you have this installed – Optimize Press is a great WordPress plugin that does all the hard (funnel design) work for you. Click here to get it. It’s $97 I’m afraid, but as I said, if you can’t program your own web pages it’s money well spent. So many people I know doing solo ads use this plug in and make some great sales pages with it to boot – you can go and check out the sales video they have on their page, and see if you think it would work for you. 🙂

2) Design your own pages using an html editor such as Dreamweaver and upload them with an FTP client.

If you are short of funds, don’t mind programming your own webpages, and are happy to use an FTP client – then this route may be the one for you. I’ve been using Dreamweaver for years so didn’t have an issue making my own pages. If you don’t know what an FTP client is – this is the software you need for uploading webpages to your server space. For PC or Mac, Filezilla works great and is free.

So how did I decide on a design? Well simply put I looked around a lot in the Facebook Solo Ad Society group – if you aren’t a member I highly recommend you sign up now – and quickly found a lot of threads with people posting their funnels, asking for opinions/advice on them, etc… so that is a good place to find ideas and inspiration. I also posted some examples of squeeze pages in part 1 of this journey thread so go and check those out too. A third way of finding good squeeze pages is to just browse the web and look for them – Google is your friend 🙂 Any pages you find that you think are good, bookmark them, or keep a text file of the best ones. (I do this) A quick hack to making your own funnel is to simply download one you found online, open it in Dreamweaver, play around with it, change colours, strip out all the links and replace with your own, then upload and test! If what I have written here in option 2) seems like too much hard work, or beyond your skill set – no worries – don’t get discouraged! Just look at option 1) instead. If you missed it the first time, the Facebook Solo Ad Society group is an awesome place to meet super helpful people who are very open with their advice, tips, suggestions, and what to do in the world of solo ads. Don’t hesitate – jump in and join the group today 🙂 If all else fails and you can’t do either of the 2 above steps and have some spare money, you can always pay for a designer to make you a squeeze page. 

So back to design…now I’ll be the first to admit that when I first started making funnels, I had no idea what I was doing. I just threw something together that I thought might work – click here to see my first attempt at a funnel. The design isn’t bad, I mean it looks ok, but I uploaded it, then did what you should do too – make contacts, add people as friends who are in the Facebook Group, and on Skype too, then ask their opinion on what you’ve done. 99% of people I’ve met this way have been more than helpful, and given me so much advice on how to improve all elements of what I am doing with my solo ads business. I uploaded my first squeeze page, hit a few people up on Skype, and half an hour later, slightly amazed over how eager to help everyone was – I had loads of pointers on what to do next. General opinion was that this page had too much text, was too ‘busy’. Too much going on. I learnt that funnels need to be short, sweet, and to the point. After playing around with some more variations of this page – you can see them here, here, and here, I went back to my new friends on Skype, got the thumbs up from them, then started buying solo ads straight away – to test out my pages and see how they performed. 🙂

The results weren’t good 🙁 The pages above were getting a 21-36% optin rate.
Hang on a minute – what’s an optin rate? This is easy to work out with simple maths!
Say you buy 100 clicks and get 35 optins to your list. This would be a 35% optin rate. (35/100)
Say you buy 200 clicks and get 87 optins to your list. This would be a 44% optin rate. (87/200)

Whenever buying solo ads this % is one of the most important things to keep an eye on.
The higher the better, and you definitely want as close to 50%, more if possible.
Keep tweaking, testing, and trying to improve your squeeze pages all the time!

I went back to the drawing board, got stuck into Google and the Facebook Group, and looked around for more funnels. I kept seeing simpler and simpler squeeze pages compared to the designs I had done, so decided to dump my original funnel completely and start afresh. After some messing about in Photoshop and Dreamweaver, I ended up with a brand new one that looks like this.

Eager to see what the results would be like, I bought some more solos ads straight away. The results this time round were amazing – I was hitting 50-55% optin rate, and up, on pretty much every order – even getting 61% in one case! Not only that, my Skype friends were telling me I could improve this conversion rate even further by split testing. (more about this in another blog post) It was at this point I knew I could start putting more money into buying solos, and increase the size of my Aweber list.

Solos is purely a numbers game and here is why your optin rate is so important. Say I continued to buy clicks on my older low optin rate of 21-36%. 100 clicks will cost you around $40, so putting in that $40 will get you back in between 21 and 36 new leads, roughly. So per lead that works out at inbetween $1.11 and $1.90 each. (40/36 = $1.11) (40/21 = $1.90)  Sounds expensive right?

Let’s do the same example with my new higher optin rate of 55%. $40 for 100 clicks in this case should get me back about 55 leads. This time each lead will cost me about $0.72. (40/55 = $0.72) It’s not perfect by any means, and I really think this % could go even higher by playing around with my page some more, but you can see the vast difference between the first example and the second. You simply get more bang for your buck, or more email addresses for your dollar in this case 🙂

Now I had a vastly improved optin rate on my funnel, it was time to dump some more money in to this project, buy more solo ads, and increase the size of my Aweber list.

Note : Before you buy any solo ads for your new funnel – make sure you have an OTO (one time offer) page set up for the surfers to be redirected to once they optin! I have detailed this in the next step of my journey.

Ok I hope this post has been helpful for some people, please do post your comments below if you have any. 🙂 Don’t forget to join the Facebook Group, keep adding new contacts on Skype – network network network!

Click here to see part 3 of this journey!

Jan 12

How To Send To Unopens In Aweber

Why Chris Cole‘s videos don’t get more views is beyond me.
As a relative beginner to Solo Ads, I found this youtube he did super useful.

Brief explanation – When you send out a broadcast in Aweber, no matter how responsive your list is – you will be left with ‘unopens’ afterwards. Unopens are simply people who didn’t open the email. Whether they trashed the mail, didn’t open it, missed it, are on holiday, or whatever, people who didn’t open the email you sent are known as unopens. So what we do in Aweber to snag as many of our list as possible into opening your mail, is to resend the same message, but using a different subject line. Doing this will hopefully get more people in your list into opening the (second) mail, and therefore clicking your links! I could go into this further but it’s kind of pointless, when Chris takes you thru everything on video.

Watch and learn people :

Dec 15

How To Track With AdTrackzGold

I originally intended to write a whole blog post about this, but found a great guide on YouTube that explains most of what I wanted to say. With permission from my man Chris Cole, here is the video – compulsory viewing for anyone wanting to get started with setting up and using AdTrackzGold.

If you are doing Solo Ads, or any other form of click tracking – I strongly recommend AdTrackzGold.

Dec 15

Solo Ads Step 1 – Getting Started

What is a Solo Ad?
I’ll try and keep it as simple as possible here. A ‘Solo Ad’ is when you (generally) pay someone to mail their email list, on your behalf, with a recommendation and link to your free optin offer squeeze page, otherwise known as a ‘funnel’. This builds your email list, and once it is big enough, you can 1) sell your own Solo Ads to other people in exchange for cold hard cash, and 2) Do ‘Ad Swaps’ with other people in order to build your (email) list up even further. The quicker you build your list, and the more people you have on it – the better. Solo Ads is truly a numbers game.

Eh? Squeeze page? Funnel? Ad Swaps?
I know I know… like any strain of IM (internet marketing), Solo Ads has loads of terminology, acronyms and abbreviations going on. The quicker you learn them all the better, but in the meantime I think showing people examples is the best way to go. So I’ve linked to some typical squeeze pages, or funnels – here, here, here, here and here. Take a look at these so you get a clearer idea of what I’m talking about. Just writing these first few lines has made me think I should do a page explaining all the terminology, so I’ll get onto that soon enough. Make sure you keep an eye out for it. An ‘Ad Swap’ since you asked, is where two people mail each other’s lists in exchange (no money involved, just a straight email swap). As long as the two people can send each other the same amount of clicks, everyone is happy and both lists will get more subscribers, which is the name of the game here.

What will I need to get going with Solo Ads?
Money lol. Thought I’d get that in there straight away. You will need at least a bit of money in order to start, specifically for a domain, hosting and an AR (auto responder) email service such as Aweber (the best in my opinion). For registering domains, I seriously recommend Namecheap over all the others. As my tools page says, I’ve been buying domains for over 15 years, and have had total nightmares with GoDaddy, CheapDomains, NetRegistry and all the others. Namecheap have never once messed me around, hijacked any of my domains, buggered anything up… they are a solid registrar and I can’t recommend them enough. You can get a .info over there for less than $4 which is a small price to pay when you are first getting started. For hosting, hmm I can’t suggest anyone off hand for a beginner as I’ve used mine for over 10 years and host a lot of sites over there, so they are quite expensive. Checking Google is probably your best bet, I’ll ask some people about this over the next week and come back to edit this post if they give me some good suggestions.

So once you’ve got your domain and hosting up, you now have some webspace to upload your funnels to! I’m afraid I can’t get into all the details of how to set up your domains/hosting/ftp transfers here, it would take way too much time. If you are a total n00b (don’t worry we all were at some point!) just get on over to Google – where there are endless help pages and video tutorials on how to do all of this stuff.

Next you are going to need an AR (auto responder) email service in order to collect email addresses and build your list. Like I already said, the best in the business is Aweber as they have the highest delivery rate. You can get a trial of their service for a full month for just $1 by clicking this link. Ok  – domain(s), hosting, and AR set up and paid for – now you can move onto building your first squeeze page, or funnel.

Click here to see part 2 of this journey!