Jul 18

Another Scammer Busted!

Hi guys, long time no speak 🙂

As solo ads continue, the scammers just keep on coming! And my buddy Paul De Sousa busts yet another in his usual fine style – called Tom Kent. This is a shame for me, as I remember way back in the day, about 3 years ago when I first started doing solo ads – Tom and I used to do (legit) business together all the time. Yet more proof if you need it that this business is full of cowboys and blaggers. I cannot stress enough to take care when buying clicks. Never rush into a purchase and always check out buyer credentials – length of time in the business, testimonials, sales page, etc etc.

Paul made a video all about how he busted this cheating scumbag Tom – required watching!

Until next time….

Sep 25

July 1st, 2013 – I Quit My Job To Do Solo Ads!

Wow I am a lazy ass

I'm A Lazy Ass!

Big apologies for not updating this blog for FOUR WHOLE MONTHS jesus (hangs head in shame)

Truth is – my solos business went into orbit and I was able to quit my job on July 1st of this year! I’ve been so busy that updating this blog has taken a bit of a back seat for a while. I barely left my apartment for the first half of 2013 – working up to 18 hour days, 7 days a week. At points I thought I was going mad, doing my previous (at home) IT job plus hustling solo ads on the side. If I wasn’t at my computers, I was in bed. It was one or the other. This was me – for 6 whole months. Day and freaking night… 🙁


Slowly but surely my solos business started to earn more and more money, and it crept up to making what I was earning from my job. It then overtook that, and got better, and better…. and better 🙂 Finally after 6 months of nearly working myself to death I felt financially comfortable enough to be able to turn round and fire my boss! Take that slag!

Dude - I Quit!

The satisfaction I got from being able to turn round and say “I QUIT” was one of the best things ever! No more boss. No more deadlines. No more crappy company ‘politics’. And no more low pay! I now get up when I want, work when I want, have no one telling me what to do – and I make a LOT more money.

Yep. I’m generally living the IM dream that you read about so often 🙂

More than anything, this blog post is proof that YOU CAN DO IT TOO! Solo ads are a tried and tested business model that will make you money, provided you follow the steps laid out to you here on this blog, and in much more detail in my free ebook. Get your download now – over there on the right!

Back to business now, look for more posts coming very soon, including the next step(s) of my journey

Feb 16

Adding Paypal Buttons To Your Website

Jayson Benoit has some excellent videos so I thought I’d post a couple of them here, saves me having to make my own versions of something that has already been done 🙂 As I covered in step 3 of my journey, before uploading your OTO page you will need to add your own paypal button into the html, to ensure you get paid any money earned and not someone else. If you’re confused about how to do this, then no problem – Jayson explains it very well here :

Jan 20

Solo Ads Step 3 – One Time Offer Page

Previous parts of this journey – onetwo

Now that you have a funnel uploaded, you need something to put ‘behind’ your squeeze page. This is the next page the surfer will see once they sign up to your mailing list, and the one before they actually get to the free gift you have on offer. You can put up different kinds of pages here other than an OTO, and I will cover these in future posts, but right now we are going to go over what’s called a One Time Offer page, or OTO for short. Of course you don’t have to put an OTO page in your sequence at all, but it seems silly not to, especially when it gives you a chance to snag some sales for $$ along the way 🙂  An OTO is the option most people use when doing Solo Ads, especially when they first get going.

So our sequence of pages will be as follows :

1) Funnel with AR form + optin offer such a free gift/ebook/report/etc (example click here)
2) OTO page (example click here)
3) Download page for free gift + PPL banners (example click here)

Now the three steps I have outlined above are not the law – people tend to use variations on a theme here and the more you learn about the solos market, the more you will probably end up changing your own sequence of pages around slightly until you settle on one that works best for you and your list. Steps 1-3 above are what I was advised to use when I first started in solos so this is what I did. There are no hard and fast rules – I am merely outlining the basics here. More advanced options and methods will be covered later on in this journey.

What does an OTO page consist of / look like? Be easiest to show you – here is one : Click Here
You can see it’s basically a sales page with one or more ‘Buy Now’ paypal buttons, then a continue link right down at the bottom to get to the page where your free gift is (the one subscribers to your list signed up to get!) When you buy a decent PLR (private label rights) product you will get all the graphics, web/sales pages, buy button and such like included. All you have to do is put your paypal button code into the webpage so any monies paid go to you, upload them, and you’re set 🙂 The idea here is to ‘snag’ people who optin on your list to buy your one time offer on their way to your download page. Depending on the quality of the clicks you buy, and the quality/price of your product – will depend on how many OTO sales you get. Please don’t think you will get 10 sales a day from your OTO page, BUT provided you pick a good product you should get some, and this is all more money going into your paypal account, which you can then turn around and invest into yet more solo ads to build your email list with.

Where do I get these OTOs from to put on my page(s)? These are mostly known as PLR products, or Private Label Rights. You can download some of them for free, or pay a small amount for others. Included in the price are your (private, label) rights to re-sell and rebrand the product – hence the name! Some good sites to get PLR from are as follows :

Master Resale Rights
Easy PLR
Resell Rights Weekly
Free PLR eBooks
PLR Assassin
PLR eBook Club

Take a look around and pick one you think would do well. I’ve found that list building guides, getting traffic guides, and general make money online (MMO) kind of offers do best. Remember people signing up for solos lists are generally of the ‘make a buck quickly’ variety so bear that in mind when selecting a product.

Advanced / alternative OTO options

Once you get going and have optins coming into your list, feel free to play around with your one time offer page! You don’t just have to upload one then leave it there. Experiment with different price points and offers. You can never do enough testing in this business, and your OTO page is no exception. I put my first OTO offer up priced at $7, and was promptly advised that this was too cheap, and that a) I should price the first offer a little higher (anywhere between $12-$17) plus b) I should use not one but two OTO pages. In this case the surfer would optin to your list, then be redirected to the first OTO page with a higher price point. If they ignore this page and don’t buy your product, hit them with a second, cheaper OTO offer on the next page, before they finally get redirected to your free product at the end. See this in action here.

Another way of thinking in solo ads is to miss an OTO page out altogether, and instead redirect to clickbanking after optin. This, again, will be covered in future posts. What I am doing right now is outlining the basics so you, as a newbie, can get up and running as quickly as possible without getting too overwhelmed. As I said earlier – what’s outlined in my blog posts here are not the law. You could make the next page after your funnel a second funnel (AR page with email form), and build a second list this way. Alternatively you could swap that second AR page out with someone else’s email form, and bank clicks that way. You could do what my buddy Calvin does, and have his second page with 6 banners on it, all banking clicks with different people. The name of the game in solos is to continually switch up pages, try out different things, and build your list as fast as you can! Solos is truly a numbers game – the bigger your list, the better. For now to get up and running as quickly as possible, fix up pages in the order I am laying out here. You can always tweak, adjust, re-upload and change as you go along.

So up to now we should have fixed up :

1) Simple, good looking funnel with AR Form

When the surfer opts in – they then get redirected (fix this up in your AR) to :

2) OTO page (covered in this post)

3) Either they buy your OTO offer and you make some ca$h, or they scroll down to the bottom of your OTO page, don’t buy your offer, then click thru to the link you made that directs to

4) Your download page with PPL banners and a link to your gift.

Hopefully this isn’t too confusing – remember you can always check my pages out to see how I did it 🙂

1) My simple good looking funnel with AR form
2) My OTO page (scroll down to see link to download page at the bottom)
3) My download page with PPL banners and link to gift

PPL (pay per lead) will be covered in another post 🙂

Ok that’s it for step 3. Next we learn about tracking software and why you need it.

Click here to continue on to step 4 of this journey!

Jan 16

Solo Ads Step 2 – Creating Your Funnel

For part 1 of this journey – please click here

I will detail step 2 of my journey here – creating a funnel, or squeeze page as they are also known.
This is the web page with an offer and email form on – where you will send clicks, to get your leads (email addresses) and build up your list! Note : leads are also known as ‘subs (subscriptions) or ‘optins‘.

Squeeze Page Design/Coding

Once you have a domain name and hosting (see part 1) you will need to design your webpage(s), and upload them, then surfers can see them – and more importantly you can start to buy solo ads which in turn will build up your subscriber list! The way I see it you have two choices :

1) Install WordPress on your domain (free), plus a copy of the Optimize Press plugin ($97)

If you have no experience in programming html, and you have some spare ca$h – you may want to take this route. Most hosts will either install WordPress for you or have oneclick installs available in their admin. If not – installing it yourself is easy and doesn’t take long. There are oodles of help pages and tutorials on how to do this – just search Google or Youtube. Once you have this installed – Optimize Press is a great WordPress plugin that does all the hard (funnel design) work for you. Click here to get it. It’s $97 I’m afraid, but as I said, if you can’t program your own web pages it’s money well spent. So many people I know doing solo ads use this plug in and make some great sales pages with it to boot – you can go and check out the sales video they have on their page, and see if you think it would work for you. 🙂

2) Design your own pages using an html editor such as Dreamweaver and upload them with an FTP client.

If you are short of funds, don’t mind programming your own webpages, and are happy to use an FTP client – then this route may be the one for you. I’ve been using Dreamweaver for years so didn’t have an issue making my own pages. If you don’t know what an FTP client is – this is the software you need for uploading webpages to your server space. For PC or Mac, Filezilla works great and is free.

So how did I decide on a design? Well simply put I looked around a lot in the Facebook Solo Ad Society group – if you aren’t a member I highly recommend you sign up now – and quickly found a lot of threads with people posting their funnels, asking for opinions/advice on them, etc… so that is a good place to find ideas and inspiration. I also posted some examples of squeeze pages in part 1 of this journey thread so go and check those out too. A third way of finding good squeeze pages is to just browse the web and look for them – Google is your friend 🙂 Any pages you find that you think are good, bookmark them, or keep a text file of the best ones. (I do this) A quick hack to making your own funnel is to simply download one you found online, open it in Dreamweaver, play around with it, change colours, strip out all the links and replace with your own, then upload and test! If what I have written here in option 2) seems like too much hard work, or beyond your skill set – no worries – don’t get discouraged! Just look at option 1) instead. If you missed it the first time, the Facebook Solo Ad Society group is an awesome place to meet super helpful people who are very open with their advice, tips, suggestions, and what to do in the world of solo ads. Don’t hesitate – jump in and join the group today 🙂 If all else fails and you can’t do either of the 2 above steps and have some spare money, you can always pay for a designer to make you a squeeze page. 

So back to design…now I’ll be the first to admit that when I first started making funnels, I had no idea what I was doing. I just threw something together that I thought might work – click here to see my first attempt at a funnel. The design isn’t bad, I mean it looks ok, but I uploaded it, then did what you should do too – make contacts, add people as friends who are in the Facebook Group, and on Skype too, then ask their opinion on what you’ve done. 99% of people I’ve met this way have been more than helpful, and given me so much advice on how to improve all elements of what I am doing with my solo ads business. I uploaded my first squeeze page, hit a few people up on Skype, and half an hour later, slightly amazed over how eager to help everyone was – I had loads of pointers on what to do next. General opinion was that this page had too much text, was too ‘busy’. Too much going on. I learnt that funnels need to be short, sweet, and to the point. After playing around with some more variations of this page – you can see them here, here, and here, I went back to my new friends on Skype, got the thumbs up from them, then started buying solo ads straight away – to test out my pages and see how they performed. 🙂

The results weren’t good 🙁 The pages above were getting a 21-36% optin rate.
Hang on a minute – what’s an optin rate? This is easy to work out with simple maths!
Say you buy 100 clicks and get 35 optins to your list. This would be a 35% optin rate. (35/100)
Say you buy 200 clicks and get 87 optins to your list. This would be a 44% optin rate. (87/200)

Whenever buying solo ads this % is one of the most important things to keep an eye on.
The higher the better, and you definitely want as close to 50%, more if possible.
Keep tweaking, testing, and trying to improve your squeeze pages all the time!

I went back to the drawing board, got stuck into Google and the Facebook Group, and looked around for more funnels. I kept seeing simpler and simpler squeeze pages compared to the designs I had done, so decided to dump my original funnel completely and start afresh. After some messing about in Photoshop and Dreamweaver, I ended up with a brand new one that looks like this.

Eager to see what the results would be like, I bought some more solos ads straight away. The results this time round were amazing – I was hitting 50-55% optin rate, and up, on pretty much every order – even getting 61% in one case! Not only that, my Skype friends were telling me I could improve this conversion rate even further by split testing. (more about this in another blog post) It was at this point I knew I could start putting more money into buying solos, and increase the size of my Aweber list.

Solos is purely a numbers game and here is why your optin rate is so important. Say I continued to buy clicks on my older low optin rate of 21-36%. 100 clicks will cost you around $40, so putting in that $40 will get you back in between 21 and 36 new leads, roughly. So per lead that works out at inbetween $1.11 and $1.90 each. (40/36 = $1.11) (40/21 = $1.90)  Sounds expensive right?

Let’s do the same example with my new higher optin rate of 55%. $40 for 100 clicks in this case should get me back about 55 leads. This time each lead will cost me about $0.72. (40/55 = $0.72) It’s not perfect by any means, and I really think this % could go even higher by playing around with my page some more, but you can see the vast difference between the first example and the second. You simply get more bang for your buck, or more email addresses for your dollar in this case 🙂

Now I had a vastly improved optin rate on my funnel, it was time to dump some more money in to this project, buy more solo ads, and increase the size of my Aweber list.

Note : Before you buy any solo ads for your new funnel – make sure you have an OTO (one time offer) page set up for the surfers to be redirected to once they optin! I have detailed this in the next step of my journey.

Ok I hope this post has been helpful for some people, please do post your comments below if you have any. 🙂 Don’t forget to join the Facebook Group, keep adding new contacts on Skype – network network network!

Click here to see part 3 of this journey!

Jan 12

How To Send To Unopens In Aweber

Why Chris Cole‘s videos don’t get more views is beyond me.
As a relative beginner to Solo Ads, I found this youtube he did super useful.

Brief explanation – When you send out a broadcast in Aweber, no matter how responsive your list is – you will be left with ‘unopens’ afterwards. Unopens are simply people who didn’t open the email. Whether they trashed the mail, didn’t open it, missed it, are on holiday, or whatever, people who didn’t open the email you sent are known as unopens. So what we do in Aweber to snag as many of our list as possible into opening your mail, is to resend the same message, but using a different subject line. Doing this will hopefully get more people in your list into opening the (second) mail, and therefore clicking your links! I could go into this further but it’s kind of pointless, when Chris takes you thru everything on video.

Watch and learn people :